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Over $17 billion in debt is no longer accessible

2019-4-11 16:02| 发布者: 左二爷| 查看: 59| 评论: 0|来自: 成都耍耍论坛scshua114.com

摘要: The Changjiang Business Daily reporter also found after searching that the official website of the Jinli mobile phone displayed a reminder message. "This page may not be accessible due to the site's ...
The Changjiang Business Daily reporter also found after searching that the official website of the Jinli mobile phone displayed a reminder message. "This page may not be accessible due to the site's change of URL or the instability of the service. At the same time, Jingdong and Taobao can no longer find Jinli's official flagship stores, and only some third-party distributors are still selling Jinli products at reduced prices.
Regarding the decline of Jin Li, the industry's reviewer, Zhangshule, said in an interview with the Changjiang Business Daily, "When the smartphone advanced to the technology navigation and vertical development stage, it only emphasized security, but the overall technology R&D was insufficient. Excessive marketing of Jin Li, In this session, it became a 'wind chaser', lagging behind the wind, and was unable to catch up with the wind because of the problems of technology accumulation. Eventually, there was a defeat under the general pattern. "
Domestic mobile phone giant Jin Li declined: nearly 17 billion in debt

In fact, this is not the first time that Kim Li's mobile website has been inaccessible. In December, Mr. Kim was caught up in rumors of bankruptcy when the website wasn't open and the response time was too long.
According to public information, Jinli Company was established in 2002 and its current legal representative is Liulirong. Just in 2012, "GIONEE Jinli Mobile Phone" was named "National Market Rest Consumer Brand" and "2011 Top Ten Brand of China Mobile Phone Industry". In 2016, according to Counterpoint data, Jin Li shipped 40 million units throughout the year, ranking third in domestic mobile phones. Jin Li also released a new brand image at the MWC that year.
After 2017, Kinli mobile phone shipments rapidly declined. According to media reports, according to data collated by a supplier, as of December 31, 2017, Kinli's total assets and total liabilities were approximately RMB 20.02 billion and 28.17 billion, with net liabilities of 8.05 billion yuan. There is a situation of insolvency. By August 2018, according to the statistics of the First Mobile Research Institute, Jin Li's market share was only 0.6 %.
At the same time, Liulirong, chairman of Jin Li Group, also admitted that the rumors of gambling lost more than one billion yuan are true. Then there are continuous suppliers to bring Jinli Group to court. Many assets of Jinli Group have been frozen, and all equity of Liulirong has also been frozen.
In November 2018, Jinli Group submitted an application for bankruptcy liquidation to the court. On December 17, 2018, the court accepted the bankruptcy liquidation application of Jinli Group. Liulirong previously publicly stated that Jin Li currently has about 17 billion yuan in debt, of which bank creditor debt is about 10 billion yuan, upstream suppliers are about 5 billion yuan, and advertising suppliers are about 2 billion yuan.
As of December 31, 2018, Jin Li's total book assets were approximately 8.538 billion yuan, and the total assets after the inventory were approximately 3.839 billion yuan. Obviously, Jin Li's assets are not sufficient to repay the debt.
Although Jin Li has not yet responded to the news, Jin Li's bankruptcy has entered a countdown, and Liulirong's alleged transfer of assets and Liulirong's gambling accountability issues will also become the focus of the future development of the incident.
Small and medium mobile phone brand market narrowed
On the other hand, the oligarchy pattern of the mobile phone industry is also becoming more and more obvious, and it is concentrating on the head, showing the pattern of strong and strong.
In the third quarter of 2018, the mobile data research institute reported that the top five brands in the domestic smartphone market share were Apple(21.6 %), Huawei(18.7 %), OPPO(17.1 %), vivo(13.2 %) and Xiaomi(9.9 %). The market share of the top five was 80.5 per cent. Many other brands can only divide the remaining market share of less than 20 %.
Sainuo's smartphone sales figures for November showed that Huawei, glory, vivo, OPPO, millet and Apple accounted for 90.6 % of the market.
Dingshaojiang, an industry observer, said: "In 2019, the domestic mobile phone market will still be dominated by Huawei, OPPO, Vivo, and Xiaomi. Apple and Samsung will be challenged. With Xiaomi setting up the China area in the latest restructuring, the competition among brands for the top position in the domestic market will be even more fierce. "
Industry insiders have said that at the same time as the head effect is becoming more obvious, the domestic mobile phone market tends to saturation. Therefore, the market for small and medium-sized mobile phone brands is also getting smaller and smaller

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