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Do you understand Xiao Hong Shu Routine?

2019-4-2 16:05| 发布者: 左二爷| 查看: 113| 评论: 0|来自: 成都夜网www.scshua114.com

摘要: Before shopping, it has become a shopping habit for many women to browse "Grass Planting Notes" in Little Red Book. From the experience shared by the ordinary people to the star stationed in "ta ...
Before shopping, it has become a shopping habit for many women to browse "Grass Planting Notes" in Little Red Book. From the experience shared by the ordinary people to the star stationed in "take goods", Xiaohongshu "grass note" has captured many teenage sex users. Some people even lament, "If you fall in love with a grassland, you will be afraid that you will have no money in your pocket."
However, these "grass-growing notes" may be a business routine. Who wrote "Grass Planting Notes"? Who sent it? How much does it cost to send one? A few days ago, "daily economic news" reporter to promote the identity of a three mask sales, consulting a number of agencies, for you to open the little red book "grass notes" of the black industry chain.

Write notes according to manufacturer's requirements
In March 19th, the reporter was contacted by a salesman of three non facial mask, and was contacted by Mr. A, a small red book "grass planting note".
He first asked reporters about product information, and the reporter provided about 300 words of facial mask usage and packaging pictures. Mr. A also asked the reporter about the sales platform of the mask. The reporter said that after selling mainly through WeChat platform, Mr. A began to introduce the promotion of Xiaohong book.
He said that according to the classification of publishing accounts, there are two kinds of grass-planting notes, one is the Daren notes, that is, accounts with more fans, usually more than 10,000; the other is the vegetarian notes.
Does the blogger need to try the mask before publishing the notes? Mr. A told reporters that in general, products need to be sent by mail to take pictures of products. Products can be given to the recipients. If it is more expensive, the recipients can send back their notes after writing. That is to say, Daren does not necessarily have to try out the product.
Mr. A told reporters: "Daren will write notes according to your requirements, will review your manuscripts, you can modify, you are satisfied with the release later."
He told reporters: "Daren Notes mainly use the number of Daren fans and star effect, help the brand to publicize, help to establish a brand image. Vegetarian notebook is used for paving volume, through a large number of notebooks to improve brand exposure, maintain heat. It's usually done in conjunction with Daren's notes.
Prices range from 10 yuan to tens of thousands of yuan.
The price gap between Daren Notes and Vegetarian Notes is very large. Reporters have learned through interviews that the price of Vegetarian Notes varies from 10 to 40 yuan, while the price gap between Daren Notes and Vegetarian Notes is relatively large, with a small amount of thousands of yuan and more than 10,000 yuan.
Mr. A told reporters that the price could be discussed. The reporter said that the promotion budget was about 30,000 yuan. He then suggested to reporters to find a fan with a large number of people to promote, and then to find a few tail people. "Good people are mainly in quality, not in quantity, especially in the case of a small budget."
Another agent, Mr. B, provided a quotation for the journalist. The number of thousands of fans is 120 yuan per article. The number of fans is more than 20,000. The distributor can choose the blogger for 1000 yuan per article.
A quotation sheet of about 500 bloggers with Xiaohongshu ID showed that the lowest quotation was 3888 yuan. Most other bloggers quoted less than 2000 yuan. The top 100 bloggers with the highest quotation were between 20,000 and 80,000 yuan.
Both agents told reporters that the current quotation only includes the blogger's original and published "grass-planting notes", other comments, collections, comments and other published maintenance services are not included.
After the release of the grass note, the exposure is not high. Has anyone seen it? After consumers search for a product, some "grass-growing notes" rank first, and there are many praises and comments. Can these data service agencies guarantee it?
Mr. A told reporters that the data business of Xiaohongshu can not be done for the time being, because Xiaohongshu platform is adjusting in this respect. But he told reporters that "it will take some time to operate". He stressed that the notebook business was not affected.
Xiao Hongshu APP has been fined four times this year
Previously, some media revealed that Xiao Hongshu's "Grass Planting Notes" were fake. Xiao Hongshu responded.

On March 14, Xiao Hongshu's official microblog issued a statement responding that from January to March 2019, Xiao Hongshu's anti-cheating technical team handled 1.38 million accounts involving black goods, 380,000 cheating accounts and 1.21 million cheating notes. Xiao Hongshu is constantly building more advanced anti-cheating system to safeguard community ecology with more complete technology and more reasonable community rules.
Reporters asked Mr. A again, because it is not a brand product, will the reading volume be affected? Mr. A said: "No, Xiaohongshu platform has not been done for one day or two days. All those who have done e-commerce know that it is normal to brush data."
According to 36 krypton reports, Xiao Hongshu has completed more than $300 million in financial financing. As of May 2018, the number of users has exceeded 100 million, of which 90 and 95 are becoming the most active user groups.
According to the State Enterprise Credit Information Publicity System, up to the date of publication, Xiaohongshu APP's operator Xingyin Information Technology (Shanghai) Co., Ltd. has received six tickets this year, including four fines and two warnings. In February, the decision of administrative penalty issued by the Market Supervision and Administration Bureau of Jiading District in Shanghai showed that the company issued false advertisements in violation of the Advertising Law and fined 30,000 yuan; in March, the decision of administrative penalty issued by the Jiading District Market Supervision and Administration showed that the demand for repairing, remaking, replacing, returning, replenishing the quantity of goods, refunding the cost of goods and services, or compensating for losses, had been put forward by consumers. The company was fined 30,000 yuan for deliberate delay or unreasonable refusal.

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